The team at Hepple had already put a lot of thought into what sort of content they wanted for their Visitor Passport, including species checklists for people to tick-off things that they’d seen when visiting, some sort of information about how the estate changes through the seasons, space for visitors to include their own notes and observations and - of course - pages where the visitor could collect stamps for the different tours and experiences that they have attended.

My challenge was to incorporate the work I’d done for their mini re-branding project to create the first piece of printed material within that new visual identity. The Visitor Passport needs to be engaging and accessible, helping to engage visitors more deeply with the landscape and the work of Hepple Wilds so that they understand why it matters.